LeadGen

LeadGen is StoresWiki LLC's B2B lead generation platform, an Apollo.io-style prospecting tool we build, host, and operate end to end. It helps sales and growth teams find target companies and contacts, build prospect lists, and feed their outreach with structured lead data. We deliver it as a managed SaaS with a web frontend and a dedicated NestJS backend so customers get a working pipeline rather than raw data dumps.

The architecture splits a customer-facing application from a backend API that handles lead search, list building, and account management, all running on our infrastructure with a managed database. Monetization is flexible by design: customers can subscribe to Starter, Pro, or Enterprise tiers, or top up with one-time credit packs for usage-based prospecting. Billing is handled through Stripe with hosted checkout and webhook-confirmed activation, and legal and account pages are maintained for compliance.

Running the full stack ourselves means we manage data freshness, capacity, and uptime, and we ship fixes centrally. Teams get a dependable prospecting engine with both subscription and credit-pack options to match how they actually buy.